Our work

  • Modelli Fabrics

    We work with Modelli Fabrics on a monthly basis and continue to support their growing ecommerce business. As their sole sales channel, the website continues to evolve and has supported a business growth of over 50% year on year. Our recent redesign has given their brand a fresh feel along with a new responsive mobile friendly website their customers needed. Built on ExpressionEngine they now have a robust platform to expand into other markets.

    Visit Modelli Fabrics
  • Atomic Interiors

    We have been working with Atomic Interiors since 2008 when we updated their website to better display their range of contemporary furniture and modern and contemporary lighting. The site was designed to create a web presence for Atomic that reflected the high quality of their showroom in Nottingham (which was cited by Sir Paul Smith as one of his favourite shops in an interview with Vogue) and the quality of their products.

    Visit Atomic Interiors
  • The Healthy House

    When we first started working with The Healthy House in 2002 they had a flat HTML website that was little more than an online brochure. Thanks to the continued development of their website, including three major releases, they now generate more than 60% of their turnover online.

    Visit The Healthy House
  • British Triathlon Media

    We first worked with British Triathlon in 2010. Our brief was to create a website, specifically for the media, to distribute information about Elite Triathletes and events to help raise the profile of the sport. This website pulls information, results and photographs from external sources to ensure that journalists and broadcasters have all of the information they require, in one central resource.

    Visit British Triathlon Media
  • Jackson, Barrett & Gass

    For Jackson, Barrett & Gass it is all about attracting local business. We've been working with the Wilmslow based solicitors since 2008 focussing on attracting clients from the Cheshire area and ranking well for search. We designed a clean, clear and mobile optimised site backed by a comprehensive CMS giving them all the tools they need to support the growth of their business.

    Visit Jackson, Barrett & Gass
  • VE Paddles

    Stu Morris of VE Paddles is an Olympic Boat Designer who sells his hand-made, award winning, Canoe and Kayak paddles online. The success of the VE brand has been achieved through both this vibrant and intuitive website combined with a targeted social media strategy. The website uses imagery and video content to demonstrate the truly bespoke nature of Stu's paddles.

    Visit VE Paddles
  • Bounce Lowestoft

    Bounce has been developed as part of Suffolk County Council’s Lowestoft Local Links programme. By getting involved you are joining a community that is doing its bit to reduce local traffic congestion and promote active lifestyles in the local area.

    Visit Bounce Lowestoft

Clients we've helped

  • Derbyshire Sport

  • Russell Scanlan

  • European Triathlon Union

  • Reids Castors

  • Perfect Motion

  • Cobwebb

  • Bracknell Forest Council

  • Walford Timber

Our team

  • Alex Skelton


    Alex founded webdna in 2002 when he started work on the first re-incarnation of The Healthy House website.

    Over ten years on webdna have developed over one hundred websites ranging in complexity from a simple website for Olympic Kayak Champion Tim Brabants to complicated, bespoke ecommerce websites.

    Outside of webdna, Alex is Business Development Director at Metia Ltd, a husband, father, former rower and some time cyclist.

  • Daniel Hammond

    Content Strategist

    Daniel specialises in Inbound Marketing, Business and Content Strategy. Increasing website traffic and upping sale conversions is what makes him happy!

    Since joining webdna in 2004, he has also applied his rounded knowledge of front and back end development to many of our projects.

    When not in the office, Daniel can be found on the Hockey, Cricket or Football pitches or out walking his black Labrador, Charlie.

  • Nathaniel Hammond

    Back-end Developer

    Nathaniel has the unusual skill of being able to take a client's vision for their business and website and turn it into a reality through simplifying the complicated.

    Drawing on his 8 years of industry experience he is a stickler for doing things the "right way" to meet our clients' goals.

    Outside of work he can generally be found attached to some form of technology, or playing Hockey.

  • Chris Rowe

    Front-end Developer

    After graduating from Nottingham Trent University with a degree in Computer Science, Chris became specialised in front-end development. He can generally be relied on to be the first to know about and implement any new technologies and has a rare gift for crafting the beautifully clean and semantic code that underpins our websites.

    When he's not sat at a screen he'll be out walking with Archie

Contact Us

Welbeck House
69 Loughborough Rd
West Bridgford

0115 96 96 083