Marketing Campaigns
Creating targeted, quality campaigns that hit your specific goals. We don't do run-of-the-mill marketing campaigns at webdna.
Focused campaigns that hit your goals
Omnichannel approach
Our approach is best described as omnichannel. We put your customers and prospects right at the centre of your marketing to get the best possible results
Data-driven
All of our work is underpinned by data. Once we know what engages your audience we let our creativity and experience run wild, working out the right messaging and developing the best content to deliver your goals.
Strategic by nature
We track progress against strategically agreed milestones, and we’re not afraid to make tweaks if the data suggests we need to.
Our highly targeted approach
At webdna, we focus on delivering highly targeted, top-quality campaigns that hit your specific goals. We’re all about understanding your organisation, your audience and what resonates between you and them. Once we know that, we create the perfect message for each platform, putting your audience at the centre of your marketing.
To deliver effective marketing campaigns that achieve your goals, there are several key factors we work with you to identify.
These include:
- Your goals
- Your products and services
- Your target audience
- What are the right channels and platforms for your audience
- The right message for your product or service
- The right content to deliver your message
- The right influencers and advocates for your message
- How to analyse and optimise your campaign
- How best to report progress and drive your strategic planning.
Getting started
Setting your marketing campaign goals
Before we dive into anything, we want to know what success looks like for you. Understanding your objectives allows us to set clear milestones and keep everyone on track. It also gives us something to measure the success of the campaign against.
Understanding your products and services
At webdna, we pride ourselves on our ability to build strong partnerships with our clients. So, we take a deep dive into your business, products, and services. We’ll go through a discovery process to really get to know your business and help us create the ideal marketing strategy for you. This will involve breaking down your USPs, understanding your competitors and identifying if there are any potential blue oceans. We use all of this information to help us craft a marketing strategy.
Audience
We then turn our attention to your audience. We're data hounds, so we dig into everything we can find, whether it's your historical sales data or lookalike products. Then, we create personas that help us get inside your customers' heads - this helps us to understand their preferences, pain points and interests and what resonates with them
We understand that not all of your audience has the same wants, needs or desires, so we work on segmentation and personalisation to ensure that your message lands with each individual prospect in a way that resonates and engages with them. We believe in continual optimisation to make sure your message hits home with every individual.
Choosing the right marketing campaign channels
Our marketing game is omnichannel. We don't just broadcast everywhere; we carefully pick the channels that are relevant to your audience. We carefully choose the right channels where your audience is already engaged, and insert you and your products or services into those conversations in a way that drives engagement. We call this fishing where the fish are. This approach helps us to deliver highly targeted and effective campaigns at scale.
Your marketing campaign messaging
The key to a successful marketing campaign lies in its ability to deliver the right message, to the right people, on the right channel at the right time and influencing them to deliver the objective of the campaign. Knowing your audience, the channels they engage with and the times that they are most active (and likely to respond to your message) is key. We use it all to craft messages that really resonate with your audience.
Creating compelling visual content
Your message is only the beginning. The delivery is the real secret to capturing your audience’s attention. Think eye-catching visuals, interactive experiences, videos that surprise and delight or even a deep dive into a blog or white paper. We’ll choose the right content for your audience and your channel. More than that, we’ll tell a story that drives your message and helps it to land.
Customer stories
We go way beyond the traditional case study, customer review and customer testimonials in our approach to customer advocacy - or customer stories as we call them. We take your customers on a journey all the way from discovery through purchase and positive experiences to becoming your brand advocates. Then, we capture their stories and insert them into your marketing, and the customer journey of your prospects. Few things are more powerful than a customer story that really resonates with accelerating the customer journey!
Influencer marketing
You've seen how influencer marketing and advocacy can be powerful tools. They help individuals discover your product and then hear people who are influencers in their world. It’s a strong tool for reaching certain audiences and building brand awareness and trust. Combine it with more traditional channels and it can be a powerful tool.
Nerd Alert!
Analysis and optimisation
Diving deep into any data we can get our hands on, we find out what’s not working and where we’re winning, optimising every detail. And we're not just about A/B testing; we go further with multi-variate testing to find what works best for your audience. That means analysing everything from imagery, video, text, calls to action, channels and times to ensure that we are getting the most out of your marketing budget.
Strategic marketing planning
Remember those goals we talked about? We circle back here to make sure we're on the right track. We create milestones and track progress. We used to call this reporting but we call it strategic planning now because it's all about looking forward, not backward.
At least once a month, we will meet with you to review progress to date against your goals and milestones and work on our strategic plan for the week, month, quarter and year ahead. These sessions are collaborative and fun and enable us all to ensure that we are moving in the right direction.
The world of effective marketing has evolved. It's no longer about a few press ads here and there. It's about being precise to make the most of your budget and ROI. Our nine-stage process guides us through, but it's our creativity, passion, and expertise that make the magic happen.
Our team is all about diving into data and making every interaction with your audience count. And you'll love the results we deliver. We could even be the marketing heroes you've been looking for!
If you need any strategic marketing planning or support implementing a marketing strategy, get in touch.