Content Marketing
Creating compelling written and visual content to resonate with the right people across a range of channels.
A straightforward approach to content marketing
Audience engagement
Our content resonates with its readers and drives audience engagement. This isn’t just about great writing or design. We gather the relevant data, developing excellent content marketing strategies. We provide the insights to achieve your organisational goals.
Brand awareness
We’re experts in building and enhancing brand awareness, using varied content. We’ve supported a broad range of sectors, we understand content creation and how the right approach elevates a brand.
Experienced agency
As a well-established content marketing agency, we have the experience to create the content you need. We’ll work alongside you to deliver a strategy that delivers your goals and gets results.
Powerful content marketing will transform your business
Content marketing involves creating and distributing valuable or useful content to engage, inform, and attract a target audience. If done correctly, your content will compel readers or viewers to take actions that drive your business towards its goals.
But creating the right content is time-consuming and organisations often lack the resources to be able to deliver anything more than a cursory strategy. It can also be difficult to pinpoint the ideal approach. This can all too often lead to your content creators chasing the latest trend but getting nowhere very quickly.
So why bother with content marketing at all? Because, now more than ever, content matters. People consume hours of it every day in various forms, and how they do this is continually evolving. This means that not only does your content marketing need to stand out from the crowd, but it must also work hard to drive audience engagement, build trust, and increase brand awareness. The key takeaway? Good content takes time, but the payoff can be incredible.
Content marketing at webdna
When planned to perfection, quality content will work hard across a range of platforms. As an established content marketing agency, we’re experts at getting the most out of your marketing content and, as a result, your budget! Not only do we create content that aligns with your goals, we also ensure that the messaging is on point and appropriate for the channel it’s being delivered on.
We’re a team of highly skilled marketers who will gain an understanding of your brand story, your industry, your audience personas and more. It’s not all about creativity and copywriting though, our strategy is built on being able to measure performance. Way before we type the first line or create that first design, we’re thinking about the desired outcomes and how to measure the efficacy of our work. We dig deep at the discovery stage and combine our findings with our experience of current digital marketing trends, choosing the content marketing channel that is best for you.
If you’re thinking about developing your content marketing strategy and you’d like to talk about the type of content that could work for your organisation, get in touch.
How SEO and Content Marketing work together
If Search Engine Optimisation (SEO) is designed to help people find your website, then it can be argued that content marketing is what keeps them there. In practice, however, it’s important to strike the right balance between the two which makes it an intricate and complex process. A successful strategy needs both SEO and Content Marketing to work symbiotically. A good content creator knows how to write with SEO in mind, but this doesn’t just happen, it requires preparation, research and skill.
For us, this includes activities such as keyword gap analysis, identifying those that your competitors are ranking for and spotting gaps and niche words that you can realistically rank for. You'll find more detailed overview of how we do search engine optimisation on our SEO page. Then, with the right groundwork in place, our copywriters can create meaningful content such as blogs or landing pages. And the content we create isn’t just effective from an SEO perspective, it’s relevant as well. Our team sticks closely to Google’s own helpful content guidelines ensuring that the content we create for our clients exhibits experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). By doing this we can always be sure that, while our work is driven by data, it’s written with people in mind.
Would you like to know more about what content marketing could look like for your organisation? Get in touch.