Brand Design
Working hard to understand your audience, we create clear authentic brand identities that resonate, remain versatile and can adapt.
Great looking design to set you apart and take your brand to the next level
Empathy and authenticity
We put ourselves in your customer’s shoes, to create a brand that resonates with the right people. A good customer experience means a great brand image.Collaborative designs
Collaboration is key to our process. We want to understand your origins, your story, your values. This helps establish a solid brand identity that people want to interact with.
Adaptable processes
We’ll work to your requirements. Whatever you need, from one-off campaigns to a complete brand overhaul, we can do it all.Brand development and brand refresh at webdna
Branding is the sum of all touch points that your current or potential customers will experience. Gaining the trust of your customers is one of the most important things you have to consider as a business, and effective branding can help you achieve this. Essentially, it’s key to determining whether or not people will ultimately make a purchase or take the actions needed to make your organisation a success.
We can develop your brand strategy and positioning so that you get off on the right footing in order to build a brand that communicates your purpose and values and engages your audience from awareness through to advocacy. Whether you need to create a brand for the first time, or you are long overdue a refresh, we’ll design and create everything you need for your brand to thrive across various platforms and touchpoints.
Your logo, colour palette, typography, tone of voice and messaging all work together to create a coherent and consistent experience. If there’s one thing we understand, it’s how to create a brand identity. Our design and content teams work through each of these, offering a wealth of creativity and the highest level of design execution to ensure your brand cuts the mustard.
A results-driven approach to brand design
To create the perfect brand for your organisation, we undergo a thorough and in-depth process to understand your business and what makes you tick. If you feel like you’re being interrogated, it only means we’re getting the information we need to develop a meaningful brand identity to set you on the path to success!
A typical process might look like this…
- Project kick-off / discovery
- Brand workshops to understand the business/offering/audience/etc.
- Design direction
- Design concepts
- Design development (developing chosen direction across various contexts)
- Compiling and exporting all brand assets
- Developing brand guidelines (varying degrees of detail available)
We’re a brand design company in Nottingham but we work across a range of time zones supporting clients globally. To find out more about the work we do, get in touch!
A visual identity that gets you noticed
A great-looking visual identity can completely rejuvenate your brand, letting people know you mean business. But there is an art and a science to striking the right balance. You need just the right colour pallet, style and typeface. It should be simple but memorable and modern but also timeless. It must convey all of this while at the same time appearing effortless. Your brand identity is a visual representation of your business, your values and your vision.
For us, brilliant design must have a solid foundation and so grounding your design in a well-researched story helps us to develop a coherent concept that truly reflects you. When we collaborate with you to create your visual identity, we work hard to get to the root of your organisation, establishing your unique story.
We can help
Whether you're a new company looking to create a brand from scratch or an existing business with a brand that requires a brand refresh or complete overhaul, we are here to help you realise your goals. Get in touch, and let’s have a chat.