Email Marketing
Reaching your audience with personalised messages, Email marketing delivers excellent ROI.
Why choose webdna for email marketing? We're really good at it!
Measurable
Email marketing is very data-driven, and we proudly call ourselves geeks. We measure everything, test it, track it, iterate and run it again.Insight over data
Highly reliable data from our email tracking allows us to continually improve the performance of the campaigns we run. And the relatively low cost of email allows us to quickly adjust the plan when the data leads to a new insight.Shared performance and knowledge
We send millions of emails every year, providing a wealth of insights for our clients. From optimal send times to subject lines and open rates, we have a depth of knowledge and understanding spanning various clients, industries and audiences.We're a brand design company in Nottingham but we work across a range of time zones supporting clients globally. To find out more about the work we do, get in touch.
Email strategy you can count on
Email marketing can achieve lots. But success looks different depending on your business and what you want to achieve. The first thing we’ll do is establish what your goals and objectives are. Some clients are interested in increasing sales, others need to keep people engaged as part of a journey and some will want to increase brand awareness. Establishing goals right away helps to set a benchmark to measure success.
Once we’ve established what you want to achieve we’ll work to devise a strategy that works for your audience. That could include increasing your email database, reviewing your editing comms, devising a schedule or a great set of automation that means your customer feels loved without you needing to constantly be on your emails. Every strategy will be different but they will all be created using our decades of marketing experience and your understanding of your audience and product.
Our Email Marketing Process
- Engaging by design. We’ll design emails that reflect your brand and your ambitions. We know that well-designed emails capture a customer’s attention, so great design and content play a major part in email marketing at webdna. And, every email we create includes compelling subject lines, personalised email copy, and compelling calls to action.
- Always mobile friendly. As well as looking great, our emails are mobile-responsive to ensure a positive user experience across various devices. We also make sure that they’re optimised for delivery. That means we’re conscious of language links and designs that might trigger spam filters.
- Checked, reviewed and tested. Quality assurance is also an important part of our process. Missing images, broken links, and faulty tracking can affect your email performance and damage your brand. So, every email is carefully checked and reviewed as part of our stringent QA process.
- And it doesn’t stop after we click send. We’ll continually analyse and measure the performance of your emails, tracking open rates, click-through rates, conversion rates - any information we can get our hands on really. We then use this information to make your next campaign even more effective.
- Low cost. Email marketing is cost-effective especially when compared to some of the more traditional marketing channels such as print advertising. Because of this, it can give you a high return on investment (ROI).
- Measurable. It’s also easy to measure how you’re doing, with some very precise tracking. Measurements such as open rates, click-through rates and conversion rates are monitored and these insights help to inform and optimise future campaigns.
- Engaging. Email marketing is a brilliant way to build relationships with your customers because you can segment your subscriber lists based on demographics, interests or purchase history. You can then use this knowledge to personalise the emails you’re sending making them even more effective and impactful. This builds customer loyalty, increases repeat purchases and encourages long-term engagement.
Use automation to increase advocacy and reduce workload
If this then that. Automated emails are emails that are triggered based on a set of criteria. That could be a customer action, inaction, a time since an event or any number of things. They could include welcome emails, abandoned cart emails, follow-up emails, and thank yous, the list is as long as the number of actions a person might perform on your site.
Add hours to your day. Great automated email journeys save you time and money as well as improving your customer’s experience. Once set up, they run on their own so your team can focus on more valuable activities. And, a well-designed automated email journey can also provide targeted and relevant information to customers, increasing customer satisfaction.
If automation isn't part of your current email strategy you're missing out on a simple way to keep your customers engaged without the need for manual input.
We can help
If you would like some help, advice or just a chat about your email strategy, we can help. Get in touch.