A refreshed brand identity to secure investors and improve user experience
A new brand persona to improve user experience and to secure funding. Cloud Coach is an online training coaching app that offers customised training plans, provides feedback on the effectiveness and adjusts the guidance to help the user achieve their goals.
Expertise
Time for a new brand identity
Cloud Coach is an online training coaching app that offers customised training plans, provides feedback on the effectiveness and quality of each training session and adjusts the guidance to help the user achieve their goals. Unlike other competitors who offer a less customised level of training programmes, Cloud Coach is science and evidence-based and is tailored to individual needs, preferences and physiology.
Looking for seed investment to take the product to market, Cloud Coach approached us wanting to develop a brand that helps to explain their unique offering as part of their Public Beta Launch.
Creating the brand identity
As part of the brand renewal process, we began by redesigning the logo and brand identity. With data and insights playing such a huge role in their offering, we agreed that this was an integral factor to incorporate into the icon’s design.
Cloud Coach is an online training coaching app that offers customised training plans, provides feedback on the effectiveness and quality of each training session and adjusts the guidance to help the user achieve their goals. Unlike other competitors who offer a less customised level of training programmes, Cloud Coach is science and evidence-based and is tailored to individual needs, preferences and physiology.
A brand identity that delivers
With the hopes of securing funding to launch its Public Beta, we are confident that our design team will help Cloud Coach succeed. We take pride in working with clients to help them achieve their goals. Our design team are excellent at creating visual storytelling of brands to ensure that they are consistent across all platforms and can help explain complicated ideas in an easy-to-understand and visually appealing way.
Are you looking for a brand refresh? We can help, our team of design experts are on hand to create a brand that delivers for your business.
