Craft CMS Analytics and Tracking Services
Understand how people use your Craft CMS website with advanced tracking and analytics.
Giving you the data to make the right decisions
You can’t underestimate the impact a well-constructed tracking setup can have on your marketing success. With the right integrations, you’ll have access to the insights that remove the guesswork from your business decisions.
We specialise in implementing tracking and analytics integrations for Craft CMS. We help organisations improve, and in some cases completely rebuild, their tracking setups. By making your tracking simple and reliable, we ensure our insights are built on quality data. So you have the confidence to make better decisions and gain a competitive edge.
Think your Craft website’s tracking could be better, but not sure what you need? Get in touch, and we’ll help you figure out the right approach.
Smart tracking for your Craft CMS website starts here
You’ve already made a great choice by choosing Craft CMS to power your website, so now it’s time to get the tracking and analytics set up so they can help you achieve your goals as a business.
At webdna, we don’t believe in a ‘one size fits all’ approach to analytics. Everything that’s tracked should be tailored to your objectives, so we’ll work alongside you to find out what they are and ensure they’re reflected in the data.
- Google Analytics
We’ll help you see exactly how visitors are using your site, turning complex data into clear, actionable insights for growth. - Google Tag Manager
Managing tags can be complicated, so we’ll streamline your tracking setup, making it easy to manage all your tags. - Meta Pixel
Get more for your ad spend by accurately tracking conversions and building meaningful audiences based on real user activity. - Audits
Identify tracking gaps and resolve data issues with a comprehensive review of your existing analytics setup. - Cookie Tracking & Consent
Stay compliant without the stress; we’ll implement friendly, privacy-focused consent banners that help keep your data collection totally transparent.
Our approach to analytics and tracking
We understand that tracking is often neglected, with many businesses left with outdated setups, if any at all. This is why we aim to make a rock-solid process that consistently delivers.
Assessment
Once we gain a clear understanding of your wider business goals, as well as what you want to understand from reporting, we then identify the best and most efficient way forward. For some, that can mean a clear-up of a messy Google Tag Manager container, and for others, a complete refresh. Either way, your setup should work for you.
Cross-platform expertise
We’ve inherited our fair share of overly complex systems: easy to break and difficult to fix. This is why we streamline our data collection to ensure consistency, clarity, and reliability. Some businesses require more personalised metrics, which is why we can integrate data collection from a wide range of sources, including Meta, Microsoft Clarity, and Google Ads, to ensure your report gives you the full picture.
Data privacy and compliance are key
With GDPR and Google Consent Mode v2, standards for data privacy have never been higher. Luckily, we’ve carried out cookie consent updates for dozens of websites to help them stay compliant without draining your data collection.
To get a sense of our expertise, read about how we built a bespoke GTM-based solution for Advanced Matching for Meta.
We have been working with webdna for over a year now, and it has been an excellent experience. We began with a Marketing Discovery and Strategy Workshop, which gave us valuable insight into our company’s position and highlighted untapped opportunities….We also had help setting up our website and analytics to ensure accurate monthly reports – this was especially helpful as the data from our website had not been properly configured beforehand.
Ready to fix your tracking and gain confidence in your data?
If you’d like help with a tracking upgrade or would like to find out more about our bespoke reporting services, why not get in touch?
