PPC Services
The best paid search campaigns don't just increase visibility. They reach the right people with the right message, driving meaningful growth for your business.
Your PPC should drive real revenue, not just traffic
As accredited Google Partners, we help your business win in competitive markets. Our team builds high-performing search ads for Google and Bing that are designed to send the right customers to your most important pages.
Our success is rooted in understanding your business and by using a data-driven approach, meaning we can make the most of your budget. We’ve worked with brands across a host of industries, so you can be confident in our ability to create a tailored paid search strategy.
Wondering how we can help your business succeed in search? Get in touch with us today to find out.
Your search and display campaigns start here
Paid search is one of the cornerstones of digital advertising, so it's important that your messages reach the right people at the right time and in the right place. At webdna, we have experience delivering success across platforms like Google and Bing, so you can be confident when choosing us as your partner.
Google Advertising: As Google Partners, we know a thing or two about getting campaigns in front of the right people and achieving growth you can actually see.
Microsoft (Bing) ads: Although these aren't as common as Google ads, it does mean we can tap into an audience that may be more relevant to your brand.
Display Ads: Using eye-catching visuals, we create display ads that appeal to customers who have already shown interest in your brand.
You guys came in and helped right the ship. We were going through a lot of internal change, and your support made a real difference.
Wondering how we can help your business succeed in search? Contact us today to find out. Alternatively, you can read on to learn more about what your journey with us would look like and the platforms we work with.
Our approach to PPC
Before we get started with new campaigns, we get to know you and your business. We take the time to learn about the products and services you want to sell and where your audience can be found. Once we know the details, we'll create a strategy that's tailored to your goals.
- Customer and search intent research.
We research your audience, the terms they use to search, and the intent behind those searches to understand where potential customers are in their buying journey. This insight, alongside keyword research, helps us build campaigns and create relevant ads that reach the right people at the right time. - Campaign structuring and technical setup.
We'll recommend the right campaign types for your objectives, audience and budget, then structure your account to give each campaign the best chance of success. We'll also implement robust tracking and conversion measurement so you can clearly see how your campaigns are performing and use that insight to continually optimise performance over time. - Launch, optimisations and reporting.
At this point, we're ready to publish ads in places like Google and Bing. Once live, we'll closely monitor how they're doing and, if needed, make tweaks that aim to make the most of your budget and improve conversions. To keep you in the loop, regular meetings will be arranged where we'll run through performance and answer any questions you have.
Already running PPC campaigns with another agency?
Not every business comes to us looking to start from scratch. In many cases, we work with companies that already have active Google or Microsoft Ads accounts but aren’t seeing the performance, clarity or support they expected.
We regularly take over existing PPC accounts and focus on understanding what’s working, what isn’t and where the biggest opportunities are. We’ll always be honest about what we find. If something is working well, we’ll say so. If there are opportunities to improve performance, we’ll build a clear plan to help move things forward.
Most importantly, we aim to make the transition as smooth as possible, with minimal disruption to your campaigns and ongoing lead generation.
Need help reaching the right audiences through paid search campaigns? Drop us a message to see how we can help deliver measurable growth for your business.