You've worked hard to drive people to your site, but how do you encourage them to take the next step? Conversion rate optimisation (CRO) is all about understanding how people use your site and making small, smart changes that encourage more of them to take action. Here's how we approach it.
In today's digital landscape, businesses need more than just technical SEO to rank well and attract customers. While SEO ensures that your website is discoverable, high-quality, user-focused content is essential for building credibility, improving rankings and keeping audiences engaged.
Rednote, or Xiaohongshu (Little Red Book), is a Chinese social media platform gaining popularity in the US amidst security concerns and a potential ban on TikTok. While it remains uncertain if Rednote will sustain this surge, businesses targeting a US audience may want to monitor its development.
Meta is doing away with third-party fact-checking but has indicated that there'll be no change for the UK and EU. In this quick read, we take a closer look at what’s been happening and if it could impact your social media advertising.
