People are more likely to purchase a highly rated product that others are buying and so social proof is vital for businesses. It boosts credibility, conversion rates, and helps set you apart from competitors, transforming casual browsers into committed buyers. That’s the power of social proof.
Rednote, or Xiaohongshu (Little Red Book), is a Chinese social media platform gaining popularity in the US amidst security concerns and a potential ban on TikTok. While it remains uncertain if Rednote will sustain this surge, businesses targeting a US audience may want to monitor its development.
Meta is doing away with third-party fact-checking but has indicated that there'll be no change for the UK and EU. In this quick read, we take a closer look at what’s been happening and if it could impact your social media advertising.
