Webdna welcomes UX Designer

As a creative agency, compelling design is central to everything we do. It’s an area of the business that has seen some significant growth over the last few years. More and more, clients are coming to us not just for our Craft CMS expertise, but because of our ability to create design-led solutions that drive results and offer an outstanding UX (User Experience). This growing demand has led us to expand our design team further, with a particular focus on enhancing our UX expertise. We’re delighted to introduce our newest designer, Tom. 

With a strong background in digital design, graphic design, UI (User Interface) and UX, Tom has spent a significant portion of his career working for global fashion brand Paul Smith in the role of Digital Designer. There, he contributed to high-profile campaigns, including the promotion of the world-famous stripe and the globally touring Paul Smith retrospective exhibition. His work spans a wide range of marketing channels, from social media and email to press and out-of-home advertising, alongside a strong specialism in UI design for web.

After a decade at Paul Smith's Nottingham-based headquarters, however, Tom felt it was time to embark on a new challenge. Joining a fast-paced, multi-service agency like webdna offered exactly the kind of challenge he was looking for. He’s hit the ground running, meeting clients, supporting ongoing projects and starting to take the lead on new design and UX-focused work.

Alongside our client work, Tom’s also been heavily involved in internal projects. We’re currently evolving and refining our values to better reflect who we are as a creatively led agency. Obviously we’ve been sworn to secrecy, but what you can expect to see from this is a much more accessible set of values, with UX design and movement playing a significant part in authentically reflecting who we are today. 

Joining webdna has been a brilliant experience so far. The team is welcoming, the projects are exciting, and there’s a real focus on thoughtful, impactful design. Visiting the Birmingham Design Festival recently was a highlight. It was full of fresh ideas and inspiration that I’ve already started bringing into my work here.

When he’s not designing amazing online experiences,  Tom enjoys swimming, going to see live music, days out with his kids, and regularly losing to them at board games."

Tom’s joined us at a really exciting time as we continue to invest in our design and UX offering. He brings a great mix of creativity, technical skill and strategic thinking, which is already making a real difference across our projects. We’re thrilled to have him on the team.