Our approach
We pride ourselves on taking the time to understand our clients' businesses. Ensuring that every digital experience is customer-centric, measured and successfully delivering our clients' goals.
Our tailored six stage strategy process
Discovery
We’re a team of down-to-earth experts who question everything, ensuring that we’re delivering the right solution for our clients and their audiences. Our approach will often challenge perspectives but only to uncover the right path forward.
Audience analysis
We learn about your customers and what influences their decisions. Then, we create segments to engage them. Our omnichannel approach puts your customer at the heart of everything, delivering the right message at the right time to guide them through their journey.
Customer journey mapping
Customer journey mapping is an important step in our process. Using what we’ve learned from the first stages, we create a map to highlight strengths and weaknesses in your website and marketing. This map helps everyone see how customers and prospects interact with your business.
Goal setting
We believe in goal harmony. We make sure that we are clear about the goals. What our clients' goals are. What their goals for us are. Then we make sure that our goals match with what we believe your business needs. Once we have identified and agreed goals, we can identify the right milestones to measure progress.
Strategy
The strategy is our road map, keeping us on course. We call it a road map because we may need to change direction if things shift. It’s not fixed. It’s a working document we update as we make progress towards our goals. Sometimes we speed up, and other times our data shows that a different path might be better. The strategy is flexible, allowing us to adapt and continue supporting our partners’ growth.
Measurement
We believe in measuring everything (you never know what might be useful), but we focus on reporting what matters for tracking business and marketing performance. We identify key milestones that show progress towards goals. By using data from online platforms and sales, we assess the impact of our work and keep improving.
